About Us


We anticipate every need for a successful transition by building a tailored, 360-degree experience model. Our process leads to right-fit partnerships to deliver service excellence to consumers.

Laura Deutschman


Founder and CEO

Laura Deutschman, Founder and CEO, Finovative Technologies

Laura Deutschman founded Finovative Technologies in 2018 to help credit unions and banks with strategic financial technology and growth solutions. Laura saw a need for financial institutions of all asset sizes to receive support services.

Laura started her banking career as a banker at Citizens Bank, and worked her way up to be a Branch Manager and Business Banker. She enjoyed working with clients to learn how to find right fit solutions. After leaving Citizens Bank, she went to work for Empower FCU as a Business Analyst, where she advanced in data analytics, technology and compliance. She helped launch the credit union’s business deposits program.

In 2014, she began working for CUSO, United Solutions, as a Sales Manager, and was promoted to Director of Business Development. While at United Solutions, Laura started a call center with sales staff that offered software solutions, participated in the development of software solutions and Check 21 solutions. She also oversaw client sales, client management, product support, vendor management and project management. Laura spent time with financial institution senior management teams to find the best fit solutions for the client’s needs.

Her background in FI’s and vendors has helped her to understand how to address the needs of the organization, employees and consumers. Consulting has provided an opportunity to help give back by helping clients find right fit solutions. Her Finovative Team believes relationships and building trust are the most important parts of the business. Their satisfaction comes from helping clients grow and be successful.

In addition to her company, Laura serves as the Dean of Literacy for Rollan College. The staff of Rollan College serve as missionaries to help provide literacy, divinity and entrepreneurship. They believe in educating to create opportunities and growth for immigrants and the underserved in Africa.

Laura lives with her family of six in Tallahassee, FL. In her spare time she enjoys going to the beach and spending time with her family. Laura holds a Bachelor of Arts Degree from Le Moyne College in Psychology. Laura holds four certificates in Cyber Security. Laura was recognized as one of the top 10 most promising FinTech organizations in 2020 by CIO Review Magazine. Laura’s faith leads her purpose in serving others.

In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven. -Matthew 5:16

Jeff Brown


Strategic Technology Consultant

Jeff Brown, Strategic Technology Consultant, Finovative Technologies

Jeff Brown is a Banking Strategy Consultant who provides consulting and strategic planning services to Financial Services firms, Payments companies, FinTechs, Software Providers, and Venture Capital firms. Prior to a consulting career, Jeff had executive positions at Capital One, Huntington Bank, and US Bank in Technology, Product, and Strategy. Jeff has led vendor selection and contract negotiation in Agent Bank Credit Card Issuing, ATM/Debit Networks, Merchant Acquiring, Large Online Banking Systems, and salesforce.com.

Jeff has deep expertise in the following areas:

  • Product strategy
  • Software/ vendor selection
  • Contract negotiation
  • Large program delivery
  • Providing leadership and assistance to software companies selling to financial institutions
  • Providing financial services subject matter expertise to venture capital and investment firms